Integrated data provider on The Trade Desk, RoqAd and LiveRamp, among other leading platforms in the ecosystem. We build high-quality audiences from our own first-party signals, generated entirely by our own technology across premium digital environments, verified against invalid traffic and processed under European privacy standards.
The third-party audience market has a structural traceability problem: many of the segments available on buying platforms come from aggregators that control neither the origin of the signals nor their collection methodology. The result is data of opaque provenance, with high decay rates and contamination by non-human traffic.
SSMAS operates under a different model. Every signal that feeds our segments originates in our own technology stack, through proprietary detection, semantic analysis and measurement systems built in-house.
We document the context, environment and technical conditions of every signal's capture, from the source event through to the activable segment.
No signal enters a data pipeline before passing through our invalid traffic detection system. Verification happens pre-ingestion, not as post-processing.
Every signal is collected under the legal framework applicable in its market — IAB TCF v2.2 in the EEA, GPP and opt-out signals in the US, LGPD in Brazil — and processed pseudonymously in line with GDPR minimization principles.
The first component of our platform isn't audiences — it's verification: before building any segment, we evaluate the validity of every session through independent, complementary layers of analysis.
The foundational layer: every session is evaluated in real time across device intelligence, automation detection, behavioral analysis, network and infrastructure signals, and GIVT/SIVT classification aligned with IAB/MRC taxonomies. Sessions that don't clear the threshold are discarded before entering any pipeline — not downweighted, excluded.
Natural language processing applied to the content each user consumes: multi-level topic classification, entity extraction and semantic analysis aligned with the IAB Content Taxonomy. Unlike keyword tagging, we capture the content's real meaning to build affinity and interest segments with verifiable contextual grounding.
On top of the contextual layer we measure, in aggregate and pseudonymized form, clicks, engagement depth and topic recurrence. Combining semantic context with observed interaction lets us tell passive content consumption apart from active consideration behavior, evolving from interest segments to intent segments.
Our own identity graph, built on deterministic identifiers — MAIDs and emails hashed at source — with cross-device and cross-environment resolution across web, in-app and CTV, always subject to user consent.
Invalid traffic verification — layer breakdown
Device integrity verification via User-Agent Client Hints, validation of real hardware capabilities (WebGL/GPU, motion sensors) and detection of inconsistencies between declared and observed capabilities.
Identification of headless browsers, automation frameworks and virtualized environments, including sophisticated variants designed to mimic human behavior.
Statistical modeling of each session's interaction patterns: navigation cadence, event coherence and scroll dynamics.
Network-level origin analysis: datacenter IP ranges, ASN classification and detection of anomalous proxies and VPNs.
We design and operate controlled collaboration environments where an advertiser's first-party data is matched against our proprietary segments and, if a publisher opts in, against its own first-party data, always under its control. Inside the clean room, no party's data is ever shared raw or changes ownership: matching runs on pseudonymized identifiers, with minimum cohort thresholds, and the output is exclusively actionable segments.
Our segments are available for direct activation on the market's leading platforms. If you work with a platform that isn't listed, our integrations team can evaluate the connection.
Deterministic matching and distribution via RampID
Segments available as an integrated data provider on the platform
Cross-device identity resolution with European coverage
Segment injection at the ad server level for direct sales and programmatic guaranteed
Our identification capability isn't limited to our own audiences. SSPs, DSPs, agencies, advertisers and identity platforms use our technology to improve the identification of their own users. Our graph combines deterministic identifiers (MAIDs and HEM), real-time traffic verification and cross-device resolution across web, in-app and CTV.
All of it under the same framework that governs our entire operation: verifiable consent, pseudonymization and regulatory compliance in every market.
SSMAS does not buy or sell its publishers' data. Our segments are built with our own technology and under our sole responsibility as a data provider — each publisher's first-party data remains under its ownership and control at all times.
Proprietary inventory optimization infrastructure, across open market, direct campaigns and programmatic guaranteed.
Our IVT detection system protects the publisher's inventory and reputation with buyers.
We build and maintain audience segments directly in each publisher's ad server. They belong to the publisher, and power its direct sales.
Advanced analytics so the publisher can audit the origin of its audience, its behavior and the value each traffic source generates.
The result is a model with no conflicts of interest: buyers get quality data with traceable origin, publishers get technology, protection and measurement, and data ownership stays exactly where it belongs in every case.
We're a Spanish company subject to the most demanding data protection framework in the world. GDPR isn't a market requirement for us: it's our default architecture, applied consistently across every jurisdiction we operate in.
Registered in the IAB Global Vendor List (Vendor ID 1183). Every signal is collected under explicit consent managed via TCF; without a valid consent string, the signal never enters the system.
Support for the IAB Global Privacy Platform (GPP) and opt-out signals, including Global Privacy Control, in line with CCPA/CPRA.
Compliance with UK GDPR, the revised Swiss FADP and Brazil's LGPD, plus local regulations in every market where we operate.
We never process direct identifiers in the clear: emails are hashed at source and device identifiers are processed pseudonymously.
We don't build segments based on special categories of data (health, religious beliefs, sexual orientation, political ideology) or audiences targeting minors.
Covered by Standard Contractual Clauses (SCC) and the applicable adequacy mechanisms in each case.
Operational channels to exercise access, deletion, objection and opt-out rights in every market where we operate.
Working with a European data provider isn't an operational restriction — it's the guarantee that the data supply chain meets the most demanding standard by default.
Proprietary signals, pre-ingestion IVT verification, deterministic identity resolution and activation on the market's leading platforms.